Organic Growth & Brand Visibility Strategy for Hals & Sals

This project focused on improving the organic visibility and search performance of Hals & Sals, a modest wear brand operating on Shopify and targeting the US market. The brand was facing low organic traffic, weak brand-name rankings, and limited search authority, with social platforms appearing above the website in Google results.

I conducted a full SEO audit covering technical, on-page, and off-page factors, followed by a structured optimization plan. The strategy included fixing technical SEO issues, revamping product and category pages, building a strong internal linking structure, launching a content strategy based on a topical map, and executing a backlink and brand visibility campaign.

Within three months, the website saw measurable improvements in organic clicks, impressions, keyword rankings, and brand visibility. Several content pages started ranking for relevant long-tail keywords, and brand searches began returning the website as the top result instead of social profiles.